McVities Carrs Goahead Jaccobs

In partnership with McVitie's®, Carr's®, Go Ahead® and Jacob's®

TerraCycle®, McVitie's®, Carr's®, Go Ahead® and Jacob's® have partnered to create a free recycling programme for any brand of biscuit, cracker and cake wrappers. 

What can be included?

Waste that is NOT accepted:

• Cardboard packaging

• Internal plastic trays

(These can be recycled curbside)

Waste that is accepted:

• Any brand of non-savoury biscuit wrapper

• Any brand of cracker wrapper

​• Any brand of cake wrapper

What happens to the waste?

Once collected, the biscuit, cracker and cake wrappers are cleaned and melted into hard plastic that can be remolded to make new recycled products.